I am an Italian by birth and an African at heart, driven by passion, curiosity, and a fierce zest for life. I have always been excited by the potential that lies in emerging markets and dedicated my studies and my career to harnessing the limitless possibilities in these developing economies. Coupled with the advent of the fourth industrial revolution it’s definitely a great time to be alive!
I have worked in South Africa for the last decade during which time I got married, had two wonderful daughters and co-founded BOTTLES, a grocery and alcohol delivery App.
In 2014, while I was working at Unilever South Africa, I started conceptualising BOTTLES with fellow co-founder Vincent Viviers. In 2016, we successfully pitched our business on the popular business reality TV show Shark Tank after which I joined the business full time.
BOTTLES is the first on-demand delivery app to ever launch in South Africa, well before UberEATS and MrD launched in the Country. BOTTLES revolutionised the way people buy alcohol by seeing a gap in the market: the unmet need to get drinks delivered within 60 minutes via an easy-to-use shopping app.
In mid-2018, BOTTLES partnered with Pick ‘n Pay Liquor to scale their beverage delivery business and cement its place as the leading on-demand alcohol delivery service in the country. Then, it sourced from over 60 Pick n Pay Liquor stores nationwide.
When COVID-19 hit, we had to move fast to pivot, keep our business running and our employees employed. Pre-empting the lockdown and government’s ban on alcohol, BOTTLES leveraged its existing relationship with Pick n Pay and pivoted its business to an on-demand grocery essentials app, offering same-day delivery, and business quickly boomed.
BOTTLES more than doubled its reach and trebled the volume of orders in just a matter of days, allowing the business to grow its headcount by over 40% at a time when most companies are having to retrench staff.
The last four years running BOTTLES has been an amazing journey and I couldn’t ask for more. I have experienced first-hand what it takes to scale a tech start-up, disrupt a market where technology was virtually absent, and pivot a business during COVID-19.
BOTTLES is consistently ranked as the number one app in the Food and Drink category and is rated within the top 50 apps overall in South Africa.
BOTTLES is one of South Africa’s fastest growing grocery delivery apps, and it has recently been fully acquired by Pick ‘n Pay and our entire team is now part of the biggest grocer in Africa!